Strangers Used Sign Language To Make His Day Easier, His Final Reaction Was Priceless



Strangers Used Sign Language To Make His Day Easier, His Final Reaction Was Priceless



Date:  03 Mar 2015

To promote their video call center for people with hearing problems, Samsung Turkey came up with a heartwarming stunt and caught it all on camera to create this wonderful ad. Titled “Hearing Hands”, the spot shows a day (made special) in the life of Muharrem, a regular, likeable fellow who has a hearing loss. As he goes about his daily rotuine, Muharrem is pleasantly surprised to see strangers around him using sign language to communicate with him and make his day easier. When he finds out why and how, the reactions are priceless.

Because a world without barriers is everyone’s dream. Good job, Samsung. The agency is Leo Burnett, Istanbul. Seen a more touching ad of late?

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Source: Digital Synposis